It only costs a half a million dollars to put a 30-second ad on Sunday Night Football. That's pocket change to corporate "managers" who are backing a political candidate.
http://adage.com/article/mediaworks/chart-american-idol-nfl-duke-priciest-tv-spot/230547/#sun
Long TV's most expensive program for advertisers, "American Idol" is now neck-and-neck with NBC's "Sunday Night Football" as the costliest prime-time show on this year's schedule, according to Advertising Age's annual survey of the costs of running a 30-second commercial in prime time. The average cost of running a 30-second ad in "Idol" runs between $468,100 and $502,900, according to the Ad Age survey, while the average cost of a 30-second ad in NBC's much-watched football contest is $512,367.
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